221 Industries creator launching reality show on Montana breweries
Cory Smith, CEO of 221 Industries out of Great Falls, announced Monday that he is working in conjunction with producer Rory Schulte on a reality show about breweries around Montana.
The show is called “Montana Gold” and filming is set to begin in October, Smith said. He will serve as executive producer and show creator.
It will will feature a host and camera crew traveling to different Montana breweries set to find out how their beer is made, what the top selling beers in the state are, along with a special on the breweries that work in canning.
Smith said having another opportunity to work with Shulte, who helped him produce the 221 Industries fights on national television earlier this year, on another television project is something he can’t wait to begin.
“I’m stoked to continue this life I’ve provided for myself,” he said. “It’s something new every day and with someone like Rory, who produced my national TV show last summer by my side, I think the sky is the limit.”
Smith said once they’re finished filming, they’ll be looking at selling the rights to places such as Neflix and Amazon. For now they have a deal in place with an undisclosed network. Smith said they have plans to start airing in Spring of 2015, with it being a three-part series.
Smith said he already considers the project a success in the making, even though this show is only just starting.
“I barely graduated high school, so being able to produce my own TV show is something that is humbling, for sure,” he said.
Smith said the ball got rolling with this reality show after The Front Brewery in Great Falls debuted the 221 Industries-themed beer titled “Submission Ale” this spring.
Smith said that experience showed him how interesting breweries in Montana were and how much potential he saw in them.
“(Submission Ale) really opened my eyes to how awesome a product being made can have such an influence on a community,” he said. “Plus, watching the Front Brewery guys create their masterpieces has been so much fun.”
In the meantime, Smith and company are gearing up for their biggest MMA fights this year at “ICF 15: Fights Under the Lights” which are set for Aug. 22 at Centene Stadium.